I once joked that Zen was losing its luster and that advaita would be the next big thing, and that in the future we’d all be buying advaita garden gnomes and advaita veggie burgers and advaita adult seepage undergarments. That has kind of happened, but more in the name of nonduality, and what we’re mainly buying isn’t nondual dog breeds but a new breed of charlatan; sincere, well-spoken, convincing, internet-amplified, suspiciously cheerful, and firmly within Maya’s clutches.