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About a million years ago, give or take, when I started writing about this stuff, I predicted that advaita would eventually go mainstream like zen, and people would soon be selling advaita brain-wipes and toe-curlers and gopher-wax. That hasn’t happened yet that I know of, but it’s going that way. I don’t visit the valley floor often and never for long, but my impression is that, like zen, the terms advaita and nonduality are being appropriated by products and projects that have no legitimate claim to them.
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