No-self is true self. Likewise, no-mankind is true mankind, no-earth is true earth, no-universe is true universe, etc. Stick a no- in front of any noun and you’re on pretty safe ground. No-caviar is true caviar, no-coronary embolism is true coronary embolism, no-love is true love, no-Jesus is true Jesus, and so on. The sole exception being awareness. No-awareness is not true awareness.